Sutra Fitness, Inc. (dba Arketa)

Building the Operating System for Wellness

Arketa is an AI-powered platform designed to be the complete operating system for the wellness and fitness industry. Serving everyone from solo instructors to multi-location studios, Arketa replaces fragmented tools with a unified system for booking, marketing automation, client management, and online content delivery. Recently backed by a $15 million Series A led by Inspired Capital, the company has raised nearly $23 million to date. They are expanding beyond basic scheduling software to offer AI-driven features that act as a "staff multiplier" for wellness businesses.

A Culture of Empathy and Innovation

At Arketa, the culture is deeply rooted in hospitality and customer success. The team understands that their software directly impacts the livelihood of small business owners. Employees frequently cite the autonomy and fast-paced nature of the startup environment as major draws. While Glassdoor reviews reflect the typical growing pains of an early-stage company—such as a need for better structured training—they also highlight a passionate team dedicated to making a tangible impact on the wellness industry. Leadership emphasizes constant innovation, regularly rolling out new features based on direct feedback from studio owners.

What You'll Actually Do

Depending on your role, your day-to-day at Arketa will revolve around scaling their core platform and supporting their growing customer base. Engineers and product teams are focused on building out AI capabilities, such as automated customer service bots and intelligent scheduling tools, while ensuring high platform reliability during peak booking times. Go-to-market teams, including Account Executives and Sales Development Representatives, are tasked with bringing these solutions to new studios. Operations and support roles work closely with clients to ensure seamless onboarding and daily use of the platform. The company operates on a hybrid model, with a strong presence in New York City.

Compensation & Benefits

As a Series A startup, Arketa offers compensation packages that blend base salary with equity options. Publicly available data indicates that roles like Studio Operations & Launch Manager range from $75K to $100K, while senior leadership positions such as Head of Finance command $220K to $270K. Sales Development Representatives typically see base salaries around $45K to $50K, with total earnings heavily dependent on performance. While comprehensive engineering compensation data is limited, early-stage equity is a key component of the overall package.

The Interview Process

While detailed, role-specific interview steps are not widely publicized, candidates can expect a standard startup interview process. This typically involves an initial recruiter screen, followed by functional interviews with hiring managers and cross-functional team members. Given the company's focus on customer empathy, behavioral questions assessing your alignment with their mission to support small business owners are likely a significant part of the evaluation. For technical roles, practical assessments or take-home assignments are standard.

Why Join / Why Not

Why Join: If you are passionate about the intersection of technology and wellness, Arketa offers a chance to build products that directly empower small business owners. The recent Series A funding provides a solid runway for growth and the opportunity to shape the company's AI-driven roadmap. It is an ideal environment for self-starters who thrive on autonomy and want to see the immediate impact of their work.

Why Not: The fast-paced, high-growth environment isn't for everyone. Some employee reviews note challenges with organization and training, which is common in early-stage startups but can be frustrating for those who prefer highly structured environments. If you are looking for the stability and established processes of a large corporation, Arketa might not be the right fit at this stage.