AS
FintechBogotá, Colombia

Adelante Soluciones Financieras SAS (Addi)

Pioneering buy-now-pay-later and consumer credit solutions to revolutionize e-commerce in Latin America.

Company Profile

Empowering Latin American Consumers with Accessible Credit

Adelante Soluciones Financieras SAS, widely known as Addi, is transforming the retail and e-commerce landscape in Latin America by providing seamless buy-now-pay-later (BNPL) and consumer credit solutions. Headquartered in Bogotá, Colombia, Addi has rapidly scaled to over 500 employees, partnering with tens of thousands of online and offline merchants. By allowing consumers to make purchases in interest-free installments, Addi not only boosts merchant sales but also fosters financial inclusion in a region where traditional credit access can be limited.

A Culture of High-Speed Innovation and Growth

Working at Addi means stepping into a fast-paced, high-growth environment typical of leading fintech startups. The culture emphasizes agility, data-driven decision-making, and a relentless focus on customer experience. Employees often highlight the immense learning opportunities and the chance to work on challenging problems that have a direct impact on millions of consumers. However, as noted in some employee reviews, this high speed can sometimes translate to a demanding work environment, making it best suited for individuals who thrive under pressure and are driven by ambitious goals.

What You'll Actually Do

At Addi, the day-to-day experience varies significantly by role, but the overarching theme is building and scaling robust financial systems. Engineers might find themselves working on secure, high-availability backend systems using JVM or enhancing the mobile app experience. Product managers focus on expanding Addi's offerings, such as moving beyond BNPL into broader banking solutions or optimizing the lending funnel. The sales and marketing teams are on the front lines, driving merchant acquisition and consumer engagement across Colombia and other Latin American markets.

Compensation & Benefits

Addi offers competitive compensation packages tailored to the Latin American market, with a strong emphasis on equity to align employee success with company growth. For instance, Product Managers in the US or global remote roles can see total compensation ranging from $309K to $449K, while engineering roles in Colombia offer median packages around COP 180M (approximately $48K USD base for mid-level roles). The company's standard equity vesting schedule is a 4-year plan with a 1-year cliff, ensuring long-term commitment. Benefits typically include flexible remote work options and comprehensive health coverage.

The Interview Process

The interview process at Addi is thorough and designed to assess both technical competence and cultural fit. Candidates typically report a multi-stage process that includes an initial recruiter screen, followed by take-home exercises or technical assessments. This is usually succeeded by in-depth technical or case study interviews with team members and cross-functional leaders. The process can be rigorous, reflecting the company's high standards, but candidates generally find it professional and a good reflection of the actual work environment.

Why Join / Why Not

Why Join: If you are passionate about fintech and want to be part of a mission-driven company that is democratizing credit access in Latin America, Addi is an exceptional place to be. The opportunity to work on high-impact projects, coupled with a remote-friendly culture and strong financial backing from top-tier investors, makes it a highly attractive destination for ambitious professionals.

Why Not: The intense, fast-paced nature of a rapidly scaling startup isn't for everyone. Some reviews point to a challenging work-life balance and the pressures of meeting aggressive growth targets. If you prefer a highly structured, predictable corporate environment with a slow pace, Addi might not be the right fit.

Quick Facts

Founded

2018

Employees

500-1000

Valuation

$227M+ in total debt and equity funding

Work Model

Remote-first with hybrid options

Salary Ranges
Engineer
$COP 167M–180M+ (Colombia)
Product Manager
$$309K–$449K (US/Global)
Data Analyst
$Unknown
Backed By
Goldman SachsFasanara CapitalJPMorgan Chase & Co.
StageSeries C
Latest Round$71M (Debt Financing)
Top Roles
Software EngineerProduct ManagerField Sales RepresentativeFraud Manager
Interview Process

Multi-stage with take-home exercises and technical interviews